Vamos
A mobile app concept reimagining car rentals for modern drivers
Vamos was designed as a conceptual platform for Toyota that explores a more flexible, pay-as-you-go approach to car rentals. The goal was to simplify the reservation process and elevate the user experience, especially for urban drivers seeking short-term, app-based access to vehicles. I focused on crafting a seamless, mobile-first interface that blends utility and brand experience.
Problem
How might we make car rentals more flexible, intuitive, and digitally native?
Outcome
Designed a fully interactive mobile app prototype for short-term rentals, including user flows for booking, membership tiers, and real-time vehicle access. The UI emphasized ease, clarity, and a premium experience.
Role
Product Designer
Timeline
Mar ‘23 - Apr ‘23
From Vision to Interface
Over 4 weeks, I designed a mobile-first car rental experience that reimagines what short-term vehicle access could feel like. Vamos was built for a more flexible, digital-native audience, centered on seamless reservations, real-time availability, and a pay-as-you-go based rental model. The product includes a high-fidelity mobile app prototype, user journey mapping, and UI components for bookings, browsing, and onboarding.
Real-Time Vehicle Availability
Users can view available vehicles near them via a responsive map and list view. Filters like distance, car type, and pickup time help narrow down the options quickly, making it easy to find the right ride, fast.
Pay-As-You-Go Booking Flow
Designed a lightweight, 3-step checkout experience with saved payment methods, biometric login, and instant booking confirmation. No plans, no subscriptions, just pay when you need to drive.
Vehicle Details & Ratings
Each car has a dedicated profile with high-res photos, key specs (range, seating, storage), and user reviews, helping people make confident choices before booking.
Onboarding & First-Time Flow
New users are guided through a short, swipeable walkthrough that explains how Vamos works, from account setup to finding and booking a car in minutes.
Understanding the Landscape
To better understand the car rental landscape and user pain points, I conducted secondary research through industry reports, app store reviews, and user feedback on leading platforms like Turo, Zipcar, and traditional rental services. The findings helped shape the goals, UX priorities, and feature set for Vamos.
84%
Of users find traditional car rentals inconvenient or outdated
Common complaints include long paperwork, poor interfaces, and unexpected fees. Many users described the process as “slow,” “confusing,” and “stuck in the past.”
72%
Want more flexible rental options
Users are looking for short-term, app-based rentals without subscriptions. Pay-as-you-go and on-demand access were cited as ideal for travel, errands, or car-free lifestyles.
63%
Value clarity in pricing and availability
Confusion around total cost and car availability was a recurring issue. Users preferred platforms with transparent, upfront pricing and real-time inventory visibility.
Built with questionable playlists, and way too much ctrl+z.
© Fatima Subhani 2025
Final Product Walkthrough
I designed a mobile-first car rental app focused on a seamless, pay-as-you-go experience. The prototype includes real-time availability, transparent pricing, and a simple 3-step checkout. The interface is clean, intuitive, and built for users to browse, book, and drive with ease.
Vamos
A mobile app concept reimagining car rentals for modern drivers
Vamos was designed as a conceptual platform for Toyota that explores a more flexible, pay-as-you-go approach to car rentals. The goal was to simplify the reservation process and elevate the user experience, especially for urban drivers seeking short-term, app-based access to vehicles. I focused on crafting a seamless, mobile-first interface that blends utility and brand experience.
Problem
How might we make car rentals more flexible, intuitive, and digitally native?
Outcome
Designed a fully interactive mobile app prototype for short-term rentals, including user flows for booking, membership tiers, and real-time vehicle access. The UI emphasized ease, clarity, and a premium experience.
Role
Product Designer
Timeline
Mar ‘23 - Apr ‘23
From Vision to Interface
Over 4 weeks, I designed a mobile-first car rental experience that reimagines what short-term vehicle access could feel like. Vamos was built for a more flexible, digital-native audience, centered on seamless reservations, real-time availability, and a pay-as-you-go based rental model. The product includes a high-fidelity mobile app prototype, user journey mapping, and UI components for bookings, browsing, and onboarding.
Real-Time Vehicle Availability
Users can view available vehicles near them via a responsive map and list view. Filters like distance, car type, and pickup time help narrow down the options quickly, making it easy to find the right ride, fast.
Pay-As-You-Go Booking Flow
Designed a lightweight, 3-step checkout experience with saved payment methods, biometric login, and instant booking confirmation. No plans, no subscriptions, just pay when you need to drive.
Onboarding & First-Time Flow
New users are guided through a short, swipeable walkthrough that explains how Vamos works, from account setup to finding and booking a car in minutes.
Vehicle Details & Ratings
Each car has a dedicated profile with high-res photos, key specs (range, seating, storage), and user reviews, helping people make confident choices before booking.
Understanding the Landscape
To better understand the car rental landscape and user pain points, I conducted secondary research through industry reports, app store reviews, and user feedback on leading platforms like Turo, Zipcar, and traditional rental services. The findings helped shape the goals, UX priorities, and feature set for Vamos.
84%
Of users find traditional car rentals inconvenient or outdated
Common complaints include long paperwork, poor interfaces, and unexpected fees. Many users described the process as “slow,” “confusing,” and “stuck in the past.”
72%
Want more flexible rental options
Users are looking for short-term, app-based rentals without subscriptions. Pay-as-you-go and on-demand access were cited as ideal for travel, errands, or car-free lifestyles.
63%
Value clarity in pricing and availability
Confusion around total cost and car availability was a recurring issue. Users preferred platforms with transparent, upfront pricing and real-time inventory visibility.
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
Final Product Walkthrough
I designed a mobile-first car rental app focused on a seamless, pay-as-you-go experience. The prototype includes real-time availability, transparent pricing, and a simple 3-step checkout. The interface is clean, intuitive, and built for users to browse, book, and drive with ease.
Vamos
A mobile app concept reimagining car rentals for modern drivers
Vamos was designed as a conceptual platform for Toyota that explores a more flexible, pay-as-you-go approach to car rentals. The goal was to simplify the reservation process and elevate the user experience, especially for urban drivers seeking short-term, app-based access to vehicles. I focused on crafting a seamless, mobile-first interface that blends utility and brand experience.
Problem
How might we make car rentals more flexible, intuitive, and digitally native?
Outcome
Designed a fully interactive mobile app prototype for short-term rentals, including user flows for booking, membership tiers, and real-time vehicle access. The UI emphasized ease, clarity, and a premium experience.
Role
Product Designer
Timeline
Mar ‘23 - Apr ‘23
From Vision to Interface
Over 4 weeks, I designed a mobile-first car rental experience that reimagines what short-term vehicle access could feel like. Vamos was built for a more flexible, digital-native audience, centered on seamless reservations, real-time availability, and a pay-as-you-go based rental model. The product includes a high-fidelity mobile app prototype, user journey mapping, and UI components for bookings, browsing, and onboarding.
Real-Time Vehicle Availability
Users can view available vehicles near them via a responsive map and list view. Filters like distance, car type, and pickup time help narrow down the options quickly, making it easy to find the right ride, fast.
Pay-As-You-Go Booking Flow
Designed a lightweight, 3-step checkout experience with saved payment methods, biometric login, and instant booking confirmation. No plans, no subscriptions, just pay when you need to drive.
Vehicle Details & Ratings
Each car has a dedicated profile with high-res photos, key specs (range, seating, storage), and user reviews, helping people make confident choices before booking.
Onboarding & First-Time Flow
New users are guided through a short, swipeable walkthrough that explains how Vamos works, from account setup to finding and booking a car in minutes.
Understanding the Landscape
To better understand the car rental landscape and user pain points, I conducted secondary research through industry reports, app store reviews, and user feedback on leading platforms like Turo, Zipcar, and traditional rental services. The findings helped shape the goals, UX priorities, and feature set for Vamos.
84%
Of users find traditional car rentals inconvenient or outdated
Common complaints include long paperwork, poor interfaces, and unexpected fees. Many users described the process as “slow,” “confusing,” and “stuck in the past.”
72%
Want more flexible rental options
Users are looking for short-term, app-based rentals without subscriptions. Pay-as-you-go and on-demand access were cited as ideal for travel, errands, or car-free lifestyles.
63%
Value clarity in pricing and availability
Confusion around total cost and car availability was a recurring issue. Users preferred platforms with transparent, upfront pricing and real-time inventory visibility.
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
Final Product Walkthrough
I designed a mobile-first car rental app focused on a seamless, pay-as-you-go experience. The prototype includes real-time availability, transparent pricing, and a simple 3-step checkout. The interface is clean, intuitive, and built for users to browse, book, and drive with ease.