I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.
When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.
Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
30+
Organizations served
98%
Client return rate
100+
Projects completed across brand, web, print, and digital product.
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.
When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.
Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
30+
Organizations served
98%
Client return rate
100+
Projects completed across brand, web, print, and digital product.
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.
When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.
Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
30+
Organizations served
98%
Client return rate
100+
Projects completed across brand, web, print, and digital product.
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.