Salam,
I'm Fatima
/faa · tih · muh/
I’m a Creative Director and Product Designer based in Texas, blending thoughtful strategy with refined execution. With a sharp eye for detail and a strong sense of narrative, I work across digital, brand, and product to build experiences that are both intuitive and expressive. I care deeply about craft, clarity, and culture, and bring that care into everything from user flows to font choices. Whether I’m designing from scratch or evolving what’s already there, I lead with curiosity and a drive to make things feel just right.
What I do
Currently, I run Late Matter, a full-service creative studio based in Dallas. I’ve led work across branding, UX, and product design for mission-driven startups, local schools, and national platforms. My background blends tech and design with experience in education, software, and community-based initiatives.
Outside of work
Outside of work, I’m likely experimenting with design, cooking, or sketching ideas for my next venture. I love helping build better tools for Muslims and marginalized communities. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
Salam,
I'm Fatima
/faa · tih · muh/
I’m a Creative Director and Product Designer based in Texas, blending thoughtful strategy with refined execution. With a sharp eye for detail and a strong sense of narrative, I work across digital, brand, and product to build experiences that are both intuitive and expressive. I care deeply about craft, clarity, and culture, and bring that care into everything from user flows to font choices. Whether I’m designing from scratch or evolving what’s already there, I lead with curiosity and a drive to make things feel just right.
What I do
Currently, I run Late Matter, a full-service creative studio based in Dallas. I’ve led work across branding, UX, and product design for mission-driven startups, local schools, and national platforms. My background blends tech and design with experience in education, software, and community-based initiatives.
Outside of work
Outside of work, I’m likely experimenting with design, cooking, or sketching ideas for my next venture. I love helping build better tools for Muslims and marginalized communities. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.
Salam,
I'm Fatima
/faa · tih · muh/
I’m a Creative Director and Product Designer based in Texas, blending thoughtful strategy with refined execution. With a sharp eye for detail and a strong sense of narrative, I work across digital, brand, and product to build experiences that are both intuitive and expressive. I care deeply about craft, clarity, and culture, and bring that care into everything from user flows to font choices. Whether I’m designing from scratch or evolving what’s already there, I lead with curiosity and a drive to make things feel just right.
What I do
Currently, I run Late Matter, a full-service creative studio based in Dallas. I’ve led work across branding, UX, and product design for mission-driven startups, local schools, and national platforms. My background blends tech and design with experience in education, software, and community-based initiatives.
Outside of work
Outside of work, I’m likely experimenting with design, cooking, or sketching ideas for my next venture. I love helping build better tools for Muslims and marginalized communities. For me, design is more than a profession, it is a way of shaping ideas into something lasting.
My Scope/Services
BRAND & DIRECTION
Brand Identity & Strategy
Naming & Verbal Systems
Positioning & Messaging
Narrative & Story Development
Logo Design & Visual Marks
DIGITAL PRODUCTS
UX/UI Design
Digital Systems
Web & App Interfaces
MVP & Feature Design
Product Design & Strategy
WEB & MEDIA
Website Design
Front-End Development
Design Systems
Interactive Design
Social & Content Strategy
VISUAL & PRINT
Editorial Design
Campaign Design
Merch & Print Production
Packaging & Product Collateral
Photography & Content Creation
© Fatima Subhani 2025
Built with questionable playlists, and way too much ctrl+z.