I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.

 

When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.

 

Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.

Icons

My Scope/Services

BRAND & DIRECTION

Brand Identity & Strategy

Naming & Verbal Systems

Positioning & Messaging

Narrative & Story Development

Logo Design & Visual Marks

DIGITAL PRODUCTS

UX/UI Design

Digital Systems

Web & App Interfaces

MVP & Feature Design

Product Design & Strategy

WEB & MEDIA

Website Design

Front-End Development

Design Systems

Interactive Design

Social & Content Strategy

VISUAL & PRINT

Editorial Design

Campaign Design

Merch & Print Production

Packaging & Product Collateral

Photography & Content Creation

30+

Organizations served

98%

Client return rate

100+

Projects completed across brand, web, print, and digital product.

© Fatima Subhani 2025

Built with questionable playlists, and way too much ctrl+z.

I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.

 

When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.

 

Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.

Icons

My Scope/Services

BRAND & DIRECTION

Brand Identity & Strategy

Naming & Verbal Systems

Positioning & Messaging

Narrative & Story Development

Logo Design & Visual Marks

DIGITAL PRODUCTS

UX/UI Design

Digital Systems

Web & App Interfaces

MVP & Feature Design

Product Design & Strategy

WEB & MEDIA

Website Design

Front-End Development

Design Systems

Interactive Design

Social & Content Strategy

VISUAL & PRINT

Editorial Design

Campaign Design

Merch & Print Production

Packaging & Product Collateral

Photography & Content Creation

30+

Organizations served

98%

Client return rate

100+

Projects completed across brand, web, print, and digital product.

© Fatima Subhani 2025

Built with questionable playlists, and way too much ctrl+z.

I’ve always been fascinated by technology. As a kid, I was curious about how things worked, and in high school I started coding websites and apps just to see if I could bring my ideas to life. That love of building carried me into studying IT, where I learned the technical side of digital systems.

 

When COVID hit, I stumbled onto design and everything clicked. Design gave me the creative language I had been searching for, the ability to make technology feel human, intuitive, and inspiring. What started as an exploration quickly became my path, blending my background in tech with a growing passion for storytelling and visual communication.

 

Today, I use that mix of technology and creativity to design brands, products, and systems that tell stories people connect with. Outside of work, I’m still sketching new business ideas, and finding ways to bring community and creativity closer together. For me, design is more than a profession, it is a way of shaping ideas into something lasting.

Icons

My Scope/Services

BRAND & DIRECTION

Brand Identity & Strategy

Naming & Verbal Systems

Positioning & Messaging

Narrative & Story Development

Logo Design & Visual Marks

DIGITAL PRODUCTS

UX/UI Design

Digital Systems

Web & App Interfaces

MVP & Feature Design

Product Design & Strategy

WEB & MEDIA

Website Design

Front-End Development

Design Systems

Interactive Design

Social & Content Strategy

VISUAL & PRINT

Editorial Design

Campaign Design

Merch & Print Production

Packaging & Product Collateral

Photography & Content Creation

30+

Organizations served

98%

Client return rate

100+

Projects completed across brand, web, print, and digital product.

© Fatima Subhani 2025

Built with questionable playlists, and way too much ctrl+z.